The I.C.E. St. Moritz: A Record-Breaking Edition

The I.C.E. St. Moritz 2025 was a triumph of elegance and passion. The event turned the picturesque frozen lake in the Swiss Alps into an exclusive stage for 52 truly iconic classic and sports cars; an exceptional selection that made enthusiasts of all ages dream. 
The recently concluded edition recorded unprecedented attendance, confirming the international footprint of this exclusive event. Over twenty thousand visitors, coming from all corners of the world, animated the city and its lake during the two sunny days.

On Friday, February 21, the international jury selected the winning cars in the five concours’ categories, awarding the elegance, rarity, and history of each model: Ferrari 500 TRC Scaglietti from 1957 (Barchettas on the Lake); Bugatti 59 from 1934 (Open Wheels); Alfa Romeo 6C 1750 GS Aprile from 1931 (Concept Cars & One-Offs); Ferrari 275 GTB/4 from 1966 (Icons on Wheels); and Porsche 908/03 from 1971 (Racing Legends).

Saturday, February 22, the second day of the event, opened with the much-anticipated free laps on the lake for the joy of the public, mesmerized by the unique spectacle of these automotive marvels reflected on the icy surface. In the afternoon, at the closing of the event, the prestigious Best in Show award was presented. This year, the trophy was specially designed for The I.C.E. by renowned architect Lord Norman Foster, who awarded the Bugatti 59 (1934) along with Tilly Harrison, Managing Director of Richard Mille Middle East and Turkey. Furthermore, the Ferrari 250 GT SWB “Sefac” (1961) won the Spirit of St. Moritz award, signed and handed over personally by artist Rolf Sachs, introduced by Marijana Jakic, CEO of St. Moritz Tourismus. Finally, the Lamborghini Miura SV (1972) was honored with the award of the public, Hero Below Zero.