White Noise

Take Sweden, add an incredible amount of snow – and mix in the Polestar 4 and -Polestar 3. What you get is not a winter fairytale, but a prime example of how nature and design complement each other.

White Noise

And proof that you can make it through snow and cold in an electric car. Because otherwise no one will believe you.

Also works elsewhere, of course. In Austria, for example.

Electric cars and snow. A serious topic of discussion. Although . . . not a topic, really, more like a preconception. While no one worries about getting stuck in the middle of nowhere in a combustion-powered car, a truly astonishing number of people believe that this is more or less business as usual for electric cars. Which is nonsense. Or, as they say in Sweden, the country of origin of the new Polestar 4 and the almost equally new Polestar 3: dumheter.

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Why is that? Well, the debate is usually conducted in a confrontational way. But in reality, it’s not machine versus nature, it’s much more a case of both working together. Yes, that is possible. And we can prove it. Because the design of a vehicle, and in particular that of a Polestar, is adapted from and inspired by nature. The basic principles of aerodynamics are based on building an object in such a way that the air, or rather the wind, flows around it. Ultimately, it’s about harmony. So you can drive and test both of these Polestar models in the deepest winter and snow conditions – and lo and behold, nothing happens. Except for the unusual fact that both cars move through the white landscape as if they were in the urban jungle. This holds true for the sedan as well as for the SUV coupe, which, by the way, is one of the first motor vehicles ever to do without a rear window, instead allowing the driver to see behind the car only by means of a monitor installed in the interior.

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That, too, is design. And at Polestar, that always means a clear, reduced design language, distinguished by clean lines. Which – and this brings us full circle – can best be seen against a monochrome background (like snow). Of course, for the sake of understanding, this could also have been demonstrated in the desert. But we didn’t want to, and not only because there is little sand in Austria, but because snow is actually nature’s best designer. Wherever it lies and whatever it covers, it gives all things a simple design, defined by clean lines.

Text by Martin Trockner
Photos by Matthias Mederer · ramp.pictures

rampstyle #34 – On Any Sunday

rampstyle34 Cover GB

Steve McQueen just wanted to ride a motorcycle in Bruce Brown’s “On Any Sunday”. And that’s exactly what his 1971 classic movie is all about. “On Any Sunday” is more than just a movie – it reminds us that freedom is often just one turn away – and that sometimes all it takes is one thing: the courage to ride. Find out more