BMW M stands for performance, precision and passion. The power of a BMW M and the progressive technology of an electric vehicle. The best of both worlds. The theme of duality also plays a fundamental role in the art of Antoni Tudisco, one of the most renowned and influential 3D and CGI artists. His art blends reality and digitality, blurring boundaries to allow new worlds to emerge.
Only logical, then, for us to bring these two worlds together for a very special project.
How would you introduce yourself to someone you’re meeting for the first time?
My name is Antoni Tudisco, and I’m a 3D visual artist and creative director. My art inhabits the intersection between reality and digitality, where boundaries blur and new worlds emerge. It’s not just about connecting tradition and modernity; it’s about creating visions that evoke emotions. My style reflects this duality: the tangible of the real world meets the intangible of the digital. And that’s exactly what makes my art unique.
The themes and contrasts that you explore in your work inevitably raise the question of where you draw your inspiration from.
Chaos and harmony, light and shadow. I’m a collector of contradictions: technological advances and organic forms, urban architecture and surreal landscapes – all this fascinates me. It is this dance of contrasts that repeatedly inspires me to think of my work in new dimensions. I’m inspired by anything that makes me want to say “wow”. That could be the lines of a futuristic architectural design or an unexpected sound in a piece of music. It’s a feeling of something that resonates inside me, something that won’t let me go. Design, fashion, architecture – these are all forms of expression that inspire me and fuel my creativity.
How would you define good design?
Good design doesn’t have to be loud. Though it does have to speak. Make you think. Trigger something in you. For me, good design is a balance between functionality and aesthetics. It tells a story, with no need for words.
“My style reflects this duality: the tangible of the real world meets the intangible of the digital. And that’s exactly what makes my art unique.”
What experiences have shaped your style and your approach to digital art?
I have an Italian father and Filipino mother, and growing up in that multicultural environment has certainly left its mark. I’ve also been fascinated by street art, fashion and the energy of my world ever since I was a child. And I’ve always had this inner urge to express everything I felt in art. Later, when I discovered the world of digital tools, it became clear to me that I wanted to build a bridge between the physical and the digital, between fantasy and reality.
Does the principle of “form follows function” play a role in building this bridge?
It’s something like a silent rule working in the background for me. The design should remain true to its purpose but leave room for emotions. Especially in the digital world, functionality can be poetic – an interface that intuitively touches, a graphic element that not only speaks in aesthetic terms but also interactively.
How do you use artificial intelligence in your work?
Digital tools and AI are like partners that push the boundaries of my vision. They help me to make the invisible visible, to shape the unimaginable. Artificial intelligence opens up completely new creative spaces and allows me to play with patterns, textures and effects. But ultimately, human intuition is and remains the heartbeat of my art.
And how do you incorporate your style and values into brand partnerships like the one with BMW?
Collaborations like these offer the opportunity to merge two worlds. BMW brings precision and dynamics, I bring vision and emotion. My style flows into the work by adding the spontaneity and passion that drives my creativity. The goal is to create something that appeals to the heart of the beholder, something that goes beyond the brand.
Does electric mobility influence your designs?
Electric mobility means that we have to think in new ways. Electric vehicles are quiet and clean, giving them an almost Zen-like quality. In my work, this is reflected in the way that I integrate elements of lightness and transparency and through my focus on minimalism. The aesthetics of the future are softer, more fluid – and at the same time full of excitement and depth.
Are there parallels between the development of electric vehicles and trends in digital art?
Absolutely. Both aim to push the boundaries of what is possible. Electric vehicles represent the transition to sustainable, innovative solutions, just as digital art is constantly seeking new forms of expression. Both areas demand the courage to embrace change and to be open to the unknown.
“Good design is a balance between functionality and aesthetics. It tells a story, with no need for words.”
You created an avatar for BMW. What inspired you to do that?
The BMW avatar is my homage to modern mobility – a symbol of freedom and individuality. It all started with the idea of creating a digital reflection of the driver. My approach was to combine something human with technological precision. It should appear alive, as if it had its own pulse, an aura that is in harmony with the driver.
You once said, “It’s not just about the car, but about the feeling it triggers.” What feeling does a BMW trigger in you?
A BMW gives me both a sense of control and a feeling of freedom. It’s that moment when you grasp the steering wheel with your hands and connect with the road. A BMW is powerful and elegant at the same time, like a statement that you drive, not just a means of getting from A to B. It makes me feel that anything is possible – and that’s what inspires me. In my own projects, I’m completely free to explore my thoughts and visions without limits. Collaborations like the one with BMW are about transferring this style to a different world and creating a synergy. It’s a challenge, but also an opportunity to adapt my work to a different energy – this enriches and inspires me every single time.
What role does design play for you when choosing a care of your own?
Design is essential. A car must be functional and have an aesthetic power that resonates with me. It’s about the lines, the shapes, the way it looks in its surroundings. A car is a statement, a mobile sculpture.
One last question: Is there a particular route you’ve always wanted to drive along?
Route 66 has always tempted me. It’s an iconic road that promises freedom and adventure and gives you the feeling of driving off into infinity and simply being in the moment
“I’ve always had this inner urge to express everything I felt in art.”
Antoni Tudisco was born in Hamburg on November 28, 1991. He started working on his first design projects when he was still in a teenager before enrolling in web design and development at the SAE Institute Hamburg at the age of seventeen. His breakthrough came in 2012 with the project KILL ART // TRUST DESIGN, which attracted the attention of big-name brands such as Nike, Apple and Google. Currently he is working on the design of the Philipp Plein headquarters in the Decentraland virtual ecosystem.
“The goal is to create something that appeals to the heart of the beholder.”
Behind The Scenes: Production took place at Hyperbowl near Munich, the world’s most advanced virtual studio. 3D and CGI artist Antoni Tudisco worked with the BMW i4 M50, BMW i5 M60 and BMW iX M60 to create a fusion of the analog and digital worlds.
Production: Alexander Morath, Joana Mößmer, Cedric Pfaus
Photos: Oliver Gast, Video: Chris Behnisch
Videoassistent: Julia Brenner, BTS: Francisco Arruda, Fabian Erdt,
Licht: Philipp Strünning,
Location: Hyperbowl Studio, Interview: Martin Trockner
ramp #66: Drive My Car
A three-hour Japanese drama where nothing much appears to happen other than endless car rides and which is somehow about the multilingual production of a stage play may not immediately seem like something that could arouse your curiosity. Though it should. For us, these 179 minutes served as inspiration for the title to our latest issue of ramp. Find out more
