The ultimate sporting discipline, reimagined. With Kings League Germany, a bold new take on football (soccer, to be clear!) has landed. Faster, more exciting, completely different. Here, sport collides with gaming culture, layered with high-energy entertainment. CUPRA, the challenger brand, is official partner of the league, aligning seamlessly with the CUPRA Formentor e-Hybrid to showcase this thrilling new way of kicking the ball around.
Sometimes you have to change the game to truly play it – or reboot it so it makes sense again. That’s exactly what the Kings League does. It flips everything that feels stuck in traditional association football on its head – more show, more risk, more right now. No dusty conventions, no “but that’s how we’ve always done it”. And it works. Especially for those who want to do more than just watch – who want to shake things up.
Because this revolutionary new league has now arrived in Germany as Kings League Germany × CUPRA, ushering in nothing less than a new era of football. Streamers, legends and top-tier players come together here. And the league’s president is none other than 2014 World Cup champion Bastian Schweinsteiger. One thing’s already clear: the Kings League doesn’t come quietly. It makes a bold statement: this is the football of the future. And what could be more fitting than to have CUPRA – the challenger brand – back this redefined game with full force? This season, the CUPRA Formentor e-Hybrid takes center stage.
It’s a perfect match: a car that never wanted to be just a car. But a statement. A sculpture. A counterdesign. The Formentor stands for exactly what the Kings League is all about – showing character, breaking conventions, thinking in new directions. Because if you’re not changing the game, you’re not truly part of it.
The Kings League was created and founded by someone who won the World Cup with Spain in 2010 – and didn’t just retire to the sidelines. Gerard Piqué, the former FC Barcelona pro, is the driving force and president of the league. What he’s built – alongside streamers, TikTokers like Younes Zarou, icons of the sport and bold entrepreneurs – is more than just a new match format. It’s a mindset.
Seven players per team. Two halves of twenty minutes each. A smaller field. Plus secret weapons and a die roll at the end of the first half that can decide how many players stay on the pitch. It’s faster. More unpredictable. Entertainment with laser focus. No longer just on traditional media – now live on Twitch. With commentary from top creators like Papaplatte, Trymacs and Zarbex. The result: maximum suspense. The Kings League is rethinking football – and CUPRA is setting the pace for a new generation. It’s not just a game. It’s a mindset. A movement. This is how football works today – digital, direct, democratic. And yes, a little wild, a little unruly and seriously fast. Kings League Germany × CUPRA is here to stay. Celebrities like TikTok superstar Younes Zarou and football legend Hasan “Brazzo” Salihamidžić are already in – not as figureheads, but as team presidents who understand what this is really about: proving that entertainment, competition and emotion don’t have to be contradictions. They’re the new standard. Exactly what fans and viewers want.
The clubs Era Colonia, Futbolistas Locos and G2 FC have qualified for this year’s Kings World Cup, taking place in Paris from June 1 to 14. The big stage is calling – and it’s about more than just goals. It’s about attitude, presence and reach. About a new way of thinking about sports. And that’s where it becomes clear why CUPRA isn’t just a sponsor – it’s a co-creator.
What unites them isn’t marketing jargon. It’s a shared philosophy. CUPRA connects with people. Built not to follow the rules – but to write its own. With bold design, with courage, with a community that doesn’t follow – but leads. The CUPRA Formentor – a design statement and powerhouse performer – is the natural embodiment of that mindset. No wonder it’s the official presenter of the league. Sitting pitchside, it stands not for status – but for a new beginning.
What’s happening here is more than a sporting event. It’s a cultural shift. The Kings League doesn’t ask permission. It shows what football can – and maybe must – look like in 2025 if it wants to avoid ending up in a museum.
Young fans today don’t check league tables. They follow streams, voices, vibes. And that’s exactly where the league meets them – in real time, not just in results. Between TikTok, Twitch and tournament play, it’s a playground for a new generation – and the perfect space for anyone who wants to question the system and break it open.
TEXT: Martin Trockner
PHOTOS: Quality Sport Images / Kings League
rampstyle #35 There Is No Substitute
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