With 2025 marking the 40th anniversary of the light duty Prado’s introduction into Toyota’s global Land Cruiser range, world-renowned extreme mobility vehicle specialists, Arctic Trucks (AT) are poised to redefine ‘cool and capable’ once again with the reveal of their highly anticipated Land Cruiser 250 / Prado AT37.
Originally founded in 1990 as a special vehicles division of Toyota, the AT37 marks the latest chapter in Arctic Trucks’ long-standing association with the leading Japanese automaker’s legendary Land Cruiser, which remains an integral part of AT’s unparalleled tally of world records and firsts in the harshest environments on earth.
Primarily developed between Arctic Trucks’ International (Iceland) and UK divisions, together with Toyota Africa distributor, CFAO, the Land Cruiser 250 / Prado AT37 combines Iceland’s deep heritage in off-road vehicle development with world-class expertise from the UK’s ‘Motorsport Valley’, the global centre of motorsport design, development and engineering, and a hub of cutting-edge automotive innovation.
Arctic Trucks International R&D Manager, Freyr Þórsson, said: “Developing this project in the heart of Motorsport Valley has allowed us to have frequent and direct face-to-face communications with multiple suppliers, and the resulting hands-on development has generated greatly improved performance.” Arctic Trucks UK Managing Director, Peter Smith, added: “This collaboration of teams across the Arctic Trucks group has resulted in a vehicle that is truly fit for use in any market. Combining our three decades of off-road expertise with technology and innovation from the UK supply chain has achieved outstanding results and reaffirms our ongoing commitment to delivering complete vehicle solutions for both work and play.”
Aligned with OEM and government standards of fit, finish and functionality, the visually imposing AT37 blends a finely tuned balance of confidence inspiring on-road handling, with superior clearance, comfort, control and mobility over all terrains. From rocky technical trails to soft snow, sand and everything in between, the AT37 achieves tracked vehicle capability with car-like drivability. #ExploreWithoutLimits and #DriveYOURadventure in the new Land Cruiser 250 / Prado AT37.
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more information: arctictrucks.com
Photo Credit By arctictrucks.com
