Broad Arrow Auctions made its European debut as the official auction partner of the Concorso d’Eleganza Villa d’Este, presenting a world-class sale on the picturesque shores of Lake Como.
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Two vibrant sales, held on Saturday, 24 May and Sunday, 25 May in the Rotunda at Villa Erba, saw packed sales rooms and an atmosphere charged with excitement. Both auctions, also watched live by over 8,000 viewers on the Broad Arrow YouTube channel, achieved over €31 million in total sales, with 78 percent of all lots sold, firmly establishing Broad Arrow’s presence in the European market.
The atmosphere at Villa Erba was one of refined elegance, with the legacy of the renowned Concorso creating an unforgettable setting. This exceptional backdrop not only elevated the experience for attendees but also underscored the strong results achieved throughout the sale.
The star was a 1948 Ferrari 166 Spyder Corsa, quite possibly the most original early Ferrari extant, which sold for an auction record price of €7,543,750. Never before offered publicly for sale, the lot drew fast and competitive telephone bidding as two potential buyers fought for the chance to own this very special piece of Ferrari history.
We are extremely thankful to our consignors and bidders who made our first European event a resounding success, and we look forward to expanding Broad Arrow’s European sale calendar throughout 2025.
