The Pi8 McLaren Edition, a new version of the award-winning Bowers & Wilkins Pi8 wireless earbuds goes on sale today in celebration of its tenth anniversary as a McLaren Automotive Partner. Developed in collaboration with McLaren Automotive and the McLaren Formula 1 Team, the new earbuds build on the success of the award-winning Pi8, integrating the famous McLaren Papaya orange together with Galvanic Grey into the design.
Award-winning sound meets iconic McLaren design
Reflecting the shared technical and performance-led aesthetic of the brands, the Pi8 McLaren Edition offers the high-performance sound quality synonymous with Bowers & Wilkins, coupled with a design that connects fans of McLaren cars to the visual identity of the McLaren brand.
The Pi8 is the Bowers & Wilkins multi-award-winning flagship earbud combining reference-standard hi-res audio performance, elegant design, premium materials, exceptional comfort and fit, as well as enhanced connectivity and features, including Wireless Audio Retransmission.
“The Bowers & Wilkins Pi8 McLaren Edition celebrates a decade of our partnership together. Since 2015, we have combined the innovative design and high-performance of our supercars, including the McLaren GT and the recently announced McLaren W1, with Bowers & Wilkins’ exceptional audio quality This new edition marks an exciting advancement in our partnership and highlights our shared high standards for luxury design and performance”.
Henrik Wilhelmsmeyer, Chief Commercial Officer, McLaren Automotive
“We are thrilled to collaborate with the McLaren team once again. This reimagining of our award-winning earbuds elevates our long-term partnership even further by combining the unmistakable design DNA of McLaren with our industry-leading audio products to create an attention-grabbing version of our Pi8. We’re excited to see how it is received by Bowers & Wilkins and McLaren fans alike.”
Giles Pocock, Vice President of Brand Marketing, Bowers & Wilkins
A long-standing partnership rooted in prestige and performance
Since 2015, Bowers & Wilkins and McLaren Automotive have partnered to develop the high-performance audio systems found in McLaren’s supercars. The relationship is built on firm technical foundations and rooted in the brands’ shared values of delivering the highest levels of performance. More recently, the strategic long-term multi-year partnership was extended to see Bowers & Wilkins’ become McLaren’s Official Audio Partner across McLaren Automotive and the McLaren Formula 1 Team.
Bowers & Wilkins’ pursuit of perfection, inspired by founder John Bowers, mirrors the unyielding precision and performance demanded in Formula 1 racing and the audio brand’s engineering team worked closely with their counterparts at McLaren Automotive to create and optimise the audio system found in the McLaren W1, the company’s new high-performance supercar. The audio system in the W1 features the latest advanced speaker technologies developed at the Bowers & Wilkins’ Southwater research and development centre, including the Continuum Cone, as found in the brand’s flagship 800 Series Diamond loudspeakers.
The Pi8 McLaren Edition is available to purchase now in Europe and APAC, via the Bowers & Wilkins website bowerswilkins Pricing is £449 / €499.
- The award-winning Bowers & Wilkins Pi8 wireless earbuds receive new McLaren-inspired styling complete with a Galvanic Grey and Papaya finish
- Pi8 McLaren Edition joins the renowned Px8 McLaren Edition and Zeppelin McLaren Edition in a portfolio of collaborative products inspired by the decade-long partnership with McLaren Automotive
- Bowers & Wilkins recently extended its relationship with McLaren Automotive to include the McLaren Formula 1 Team to become Official Audio Partner of McLaren, bringing the winning partnership to a new audience of McLaren F1 fans
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