The Wait Is Over! GrandPrix Originals Is Available In The US

Available for the first time in the US, GrandPrix Originals USA (GPO USA), a motorsport racing lifestyle apparel brand, brings unsurpassed quality, style, and design to eagerly awaiting customers who could previously only purchase the brand while traveling abroad. GPO USA’s goal and passion is to define a new luxury standard for “Motorsport Couture” in America.

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GrandPrix Originals hails from Europe, where it has been one of the best-selling racing lifestyle brands for both men and women since 2003, sold in 120 storefronts in 20 countries. It is a brand recognized globally by racing enthusiasts and regularly seen at venues and events such as the 24 Hours of LeMans.

Bildschirmfoto 2021 01 26 um 17.26.05Now, GPO USA finally takes residence in the US on its official launch date of January 26, 2021 through its website at, enabling shoppers to engage with the brand safely during our current global pandemic. The brand unveils itself with a new look while still maintaining its roots and heritage – the European craftsmanship that has always defined the brand and set it apart from the multitude of motorsport apparel in the marketplace. Additionally, GPO USA plans to expand its women’s wear offering to better serve female motorsports enthusiasts in the US. Stay tuned and subscribe to GPO USA news (links at bottom) for more exciting announcements and new products to come!

The signature GrandPrix Sneaker is a driving shoe and automotive fashion statement wrapped in everyday wearability. Handmade in Italy with 100% leather in a small factory, has been described as “the feel of broken-in comfort from the moment you put it on.” Priced at $235, it truly is affordable luxury. Soft and supple lambskin jackets for men and women offer a classic cut, but with unique touches of contrast and accents at the cuffs and collar that won’t let you go unnoticed. With quality on par with couture brands at much higher price points, the leather jackets are well-priced around $500. These shoes and jackets will undoubtedly make you stand out, but always speak with class and style. They feel as good as they look and will instantly become the new favorites and go-to’s in anyone’s wardrobe.

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The GPO USA Team: GrandPrix Originals USA’s founders are passionate motorsports enthusiasts and seasoned entrepreneurs, accomplished and influential in the automotive and fashion industries. The team comprises Jonathan Sieger – a Porsche-centric importer/exporter and Product Development Specialist for early air-cooled Porsches and reproduction parts, Marco Ruf – one of the owners of GrandPrix Originals Europe, and Jeany Zhao – a successful entrepreneur, well-known Porsche and track enthusiast, and automotive journalist. Their passion is to serve those who love cars and the nostalgia of the golden days of motorsports racing and offer luxury quality fashion that embodies that racing lifestyle, with its energy, exuberance, and exclusive access to the world of high speed and adrenaline.

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