The Tour Auto is proud to announce that Chopard has joined as the Official Partner and Timekeeper for its 36th edition. This partnership marks a new milestone in the event’s history by bringing together one of Switzerland’s most prestigious watchmakers and one of the world’s premier international automotive events.
From April 18 to 24, 2027, Chopard will provide official timekeeping for the Tour Auto. Driven by shared values of excellence, precision, and a passion for mechanics, the Tour Auto and Chopard together celebrate a legacy where sporting performance meets elegance.
To mark this first partnership, Chopard is unveiling an exclusive timepiece. Produced in a limited and numbered edition of 100 pieces, available exclusively in France, this Classic Chronograph Tour Auto 2027 model draws inspiration from the aesthetics of historic racing cars. It features a 40.5-mm Lucent Steel™ case and an elegant beige dial accented with blue sub-dials.  Highlighted with touches of red on the chronograph function indicators, this harmonious color scheme subtly evokes the French tricolor flag, paying tribute to the roads and landscapes crossed by the Tour Auto. On the flange, a tachymeter scale allows a time measurement taken by the chronograph to be converted into an average speed, a signature feature of motorsport-inspired timepieces.
The Tour Auto logo appears at 12 o’clock on the dial and is also featured on the transparent case back. Through it, the automatic chronograph movement can be admired. Certified as a chronometer by the Official Swiss Chronometer Testing Institute (COSC), it offers a power reserve of approximately 54 hours. The watch is complemented by a blue rubber strap, whose pattern is inspired by 1960s Dunlop racing tires, a nod to the golden age of motorsports. True to its spirit of blending heritage and sportiness, the Tour Auto will bring together nearly 240 exceptional automobiles from April 18 to 24, 2027, on the most beautiful French roads. Much more than a competition, the rally is a human and sporting adventure that celebrates automotive and cultural heritage through a route that changes every year.
“We are very pleased to welcome Chopard among the partners of the Tour Auto. This House embodies values that lie at the heart of our event: precision, excellence, and a passion for mechanics. Beyond its essential role as Official Timekeeper, this partnership illustrates the convergence of two worlds that celebrate a living heritage and a constant quest for performance,” said Marc Ouayoun, Managing Director of Peter Auto.
“We are delighted to become, for the first time, Partner and Official Timekeeper of the Tour Auto. This collaboration strengthens our presence in the world of motorsports and associates us with an event that celebrates a passion for competition and the pursuit of performance. With the Classic Chronograph Tour Auto 2027, we wanted to create a timepiece that reflects the spirit of precision, endurance, and elegance that characterizes this iconic event, values that are also dear to our family-owned House,” adds Karl-Friedrich Scheufele, Co-President of Chopard.
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