Born from over four decades of motorsport innovation, the Prodrive Racing Simulator represents the pinnacle of immersive home driving experiences. Developed by the British motorsport engineering firm Prodrive—known for its success in World Rally, endurance racing, and Formula 1—this simulator is more than a piece of equipment.
It’s a celebration of automotive performance, design, and craftsmanship. Designed in collaboration with legendary automotive designer Ian Callum, the simulator merges functional engineering with sculptural artistry, setting a new benchmark in high-end simulation. It is created not just for racing enthusiasts, but for those who appreciate elegance, precision, and innovation in one sophisticated package.
Design As Performance Art
The Prodrive Racing Simulator is a work of visual and tactile luxury. At the heart of its design is a flowing carbon-fibre monocoque that appears suspended within a 16-layer, steam-formed beechwood canopy. This wooden frame is hand-finished in a high-gloss lacquer and crafted by the same artisans who build superyacht interiors and concert grand pianos. The seating area features Connolly leather upholstery, customizable in colour and stitch, with optional personal crest embroidery. Every unit includes a bespoke metal plaque from Vaughtons, the heritage brand known for crafting medals and automotive emblems. This is a simulator designed to sit not in a garage, but proudly within a gallery, living space, or executive suite. The aesthetic is timeless, the execution flawless.
Race-Proven Technology Beneath The Surface
Beneath its sculptural exterior lies a simulator built for realism and responsiveness. It features a Simucube 2 PRO direct-drive motor system, a Precision Sim Engineering LM Pro steering wheel, and an electrically adjustable mechanical pedal box—components trusted by professional drivers. The simulator’s visual setup includes a 49-inch curved 5K monitor, delivering ultra-high-definition visuals at a rapid refresh rate. Paired with a high-performance PC equipped with a GeForce RTX graphics card and 16 GB of RAM, the simulator runs professional-grade software such as Assetto Corsa, allowing for detailed vehicle dynamics and realistic track environments. Audio performance is delivered through Bang & Olufsen Beoplay HX headphones, with options to upgrade to speaker-based setups. From start to finish, this is a turnkey experience, delivered fully assembled and ready to race with a single power connection.
A New Standard In Luxury Simulation
The Prodrive Racing Simulator is not a consumer gadget. It is a statement of taste, precision, and craftsmanship. Priced from £39,000 (excluding VAT and delivery), it is built to order in the UK, with full personalization available to match its owner’s aesthetic or brand. Whether used for training, entertainment, or as a functional centrepiece, it offers a level of immersion and presence unmatched in the simulation space. Officially unveiled at Bang & Olufsen of Mayfair ahead of the British Grand Prix, it will be on display at Harrods and other luxury venues throughout the year. This is a simulator for those who expect not just performance, but presence—something as suited to a penthouse or private club as it is to a race garage. The Prodrive Racing Simulator doesn’t just replicate the feel of motorsport—it redefines what a racing simulator can be.
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more information: prodrive.com
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