ICON isn’t just about building vehicles—it’s about creating rolling works of art that honor the past while redefining the future. Every model is meticulously hand-crafted in Los Angeles by artisans who merge classic design with cutting-edge engineering, producing machines as unique as their owners.
From its roots in Land Cruiser restorations to designing the original Toyota FJ Cruiser prototypes, ICON has grown into a symbol of passion and precision. Each build tells a story—whether it’s the rugged FJ, the reborn Bronco, or a one-of-a-kind Derelict or Reformer creation—every ICON reflects timeless style, modern performance, and uncompromising quality.
These aren’t vehicles for everyone. They are built in extremely limited numbers, individually signed, and customized down to the finest detail. From suspension and drivetrain to interior finishes and hand-selected materials, no two ICONs are alike.
With industry-leading craftsmanship, advanced coatings, and cutting-edge components, ICON vehicles are engineered to endure both highway miles and wild terrain.
They don’t just preserve the spirit of vintage design—they elevate it, creating machines built for life.
ICON is more than transportation. It’s heritage redefined, built by hand, tailored to you, and designed to stand the test of time.
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