Only one week away before the most awaited concours of elegance of the winter season, The I.C.E. St Moritz’s 2025 edition is coming alive. Indeed, the next February 21st and 22nd the extraordinary classic cars which attend the concours will be ready to welcome an international audience of passionate collectors and four-wheel enthusiasts in the evocative setting of the most famous Engadin frozen lake. A weekend dedicated to style, love for beauty and elegance, that celebrates unique cars as original artworks, offering different opportunities for cultural enrichment.
Admired by the audience for their beauty and historical significance, cars are the actual main characters of the static exhibition on the frozen lake on Friday, February 21st: the first day of the concours, which also hosts some dynamic sessions dedicated to modern vehicles, where Pagani and Maserati’s exclusive models will be unveiled.
After a meticulous evaluation of the jury, the Best in Class award ceremony, honouring the best car in each of the five categories, takes place on Friday afternoon.Saturday, February 22nd features the much-awaited free laps on the lake instead, to the delight of the enthusiastic audience. The collectors who attend the concours will live an unparalleled experience at the wheel of their roaring vintage jewels on the snow-covered track surrounded by an exceptional background, always under the careful gaze of the international jury.
In the afternoon, after the end of the activities, the prestigious Best in Show prize is assigned. The winner receives an exclusive trophy, expressly designed for The I.C.E. by renowned architect Lord Norman Foster. Besides the Best in Show, another prize is assigned – the Spirit of St. Moritz – again, especially designed for The I.C.E., by artist Rolf Sachs. In the end, the audience will also be involved. The latter indeed, expressing its preference, determines its Hero Below Zero.
The partners who are involved in this edition, in line with the spirit of the event, come not only from the automotive world but also from other fields, sharing the same passion for excellence, innovation and sophisticated aesthetic, starting with our Title Sponsor Richard Mille, who partner with us for the third consecutive year and the support given by St. Moritz Tourismus AG, together with the legendary Badrutt’s Palace Hotel.
VistaJet, Official Aviation Partner since the last edition, Loro Piana, UBS and Vincenzo Dascanio, make their return, along with Bang&Olufsen as Exhibitor, Blasto andBlunotte Eventi as Technical Sponsors and, among the new entries, Les Crêtes and Campari Group. From the automotive field, prestigious brands of the standing of Maseratiand Pagani Automobili renew their attendance. Last but not least, RM Sotheby’s auction house, consolidated Partner of the event.
As already announced, this year’s edition will see an expanded event, involving the whole city, with a program filled with cross-sectoral and artistic activities aiming to celebrate creativity and cultural enrichment.
Before the official opening of the event, you’ll start to feel its atmosphere with the Classic Driver Talks at The I.C.E. St. Moritz 2025, scheduled in the afternoon of Thursday, February 20th on the stage in town. Among the existing connections, the synergy with NOMAD continues. In addition, a new project dedicated to contemporary sculpture on the theme of the automobile will be launched this year, themed by Jörg Heiser for PARTICOLARE, in partnership with the I.C.E. St Moritz.
Among the activations, on the lake and in town, will be Riva Classiche, BUGATTI RIMAC represented by Schmohl AG, RUF and Meyers Manx.
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