Quality over quantity: How SIHA is redefining the future of classic car shows after 43 years in Essen. From 24 to 27 September 2026, a new chapter begins at Messe Dortmund: With the debut of the TECHNO CLASSICA SALON, SIHA is introducing an exclusive, future-oriented exhibition format with proven quality, captivating themes, and a continued commitment to international excellence.
A brief look back – 43 years of SIHA in Essen
Since 1982, SIHA has shaped the Essen Motor Show with its “Classic & Prestige Salon”. In 1989 SIHA established Techno Classica, which went on to become one of the world’s most influential classic car fairs. For more than four decades, Essen has been a central hub for historic vehicles, clubs, dealers, and collectors.
In 2025, this chapter will come to an end, as SIHA will be presenting the “Classic & Prestige Salon“ for the last time at the Essen Motor Show.
In 2026, SIHA will relocate the TECHNO CLASSICA SALON to Dortmund.
What can visitors expect in Dortmund? – A world class trade fair concept
The TECHNO CLASSICA SALON focuses on exclusivity rather than quantity, redefining the classic exhibition format with a modern and experience-driven approach.
New thematic highlights – refreshed every year
In 2026, the TECHNO CLASSICA SALON will introduce its first editions of a:
- Historic Rallye World – a tribute to legendary rally cars and their stories
- Pre-War Classic Garden – an elegant setting dedicated to pre-war automotive icons
- Super Sport Cars & Youngtimers – a dynamic contrast aimed at younger enthusiasts and collectors of high-performance vehicles
Dynamic and within reach: The new Car Walk
A completely new presentation format ensures that vehicles are not just displayed but truly experienced. The Car Walk showcases selected exhibits in a dynamic setting, offering greater visibility for exhibitors and an unforgettable experience for visitors.
Tradition modernised: The Concours d’Élégance
For the first time, the Concours d’Élégance will feature newly expanded categories and a junior jury presenting its own award. In addition, visitors will be able to actively vote for the show’s highlight.
Event Night: networking at its best
This exclusive evening event for exhibitors provides a special atmosphere with meaningful conversations, new connections, and exchange within the international classic car community.
Clubs and parts market remain at the heart of the business
Despite all modernisation, the event stays true to its roots:
- Clubs will continue to receive exhibition space free of charge
- The spare parts market remains a key component
- Dealers, restoration specialists, automobilia vendors, and publishers are all represented as usual
This ensures that the TECHNO CLASSICA SALON remains true to its character – diverse, authentic, and grounded in its heritage.
For exhibitors: quality, stability, and and noticeable cost reduction
Messe Dortmund offers:
- Optimal exhibition conditions
- Excellent accessibility
- An exceptional international audience
The reduction to four exhibition days reflects a longtime wish from many participants and provides significant relief for exhibitors.
With more than 30 successful editions of TECHNO CLASSICA, SIHA brings its full expertise to the new format, guaranteeing price stability, transparent consultation, and upon request booth placements similar to previous hall layouts.
Conclusion: A powerful new beginning rooted in tradition
The TECHNO CLASSICA SALON 2026 combines the best of over four decades of event history with an innovative, high-quality concept. It offers exhibitors and visitors a platform that unites emotion, exclusivity, and international standards at the highest level.
Starting in 2026, the TECHNO CLASSICA SALON in Dortmund will become the new international hub for the classic car community and set benchmarks for a modern, premium exhibition experience.
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