Reutlingen, March 9, 2026 – There are watches. And then there is Rolex. For over a century, the brand with the crown has stood for more than just timekeeping. It stands for consistency. For technical clarity. For a design that does not seek to please, but to endure.
In Crazy About Rolex, Michael Köckritz approaches this phenomenon in his own way. Not as a sober chronicler of references and calibers – although he knows them. But as an observer of a brand that has long since become part of our cultural memory. Part of pop culture, of adventures, of life stories.
The book combines technical substance with a broader view: of icons such as the Submariner, Daytona, and Datejust, of forgotten models and great moments, of collector’s passion and myth. It tells of tool watches that have become cultural symbols. Of precision that becomes an attitude. And of the fascination that arises when design, quality, and zeitgeist come together permanently.
Crazy About Rolex is not a catalog. It is a personal homage. A book about the joy of detail – and about the big picture behind it. About the question of why some things accompany us throughout our lives. And why we not only wear them, but love them.
Visually striking and condensed into essays, the work invites you to discover. To leaf through. To linger. And to reflect on what makes a watch an icon – and a brand a cultural phenomenon.
About The Author
Michael Köckritz is a journalist, author, publisher, and editor-in-chief of the internationally published magazines ramp, rampstyle, and rampdesign. His work lies at the intersection of design, mobility, luxury, and pop culture. With his sophisticated, laconic style, he combines knowledge with resonance – and precision with ease.
About ramp.space
ramp.space is a modern media company – unconventional, inspiring, and dynamic. For over 15 years, ramp has stood for authenticity, attitude, and excellence. We look at lifestyle, luxury, and sustainability from surprising angles – always with substance and in good spirits. ramp.space
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Bibliographic information
Title: Crazy About Rolex
Author: Michael Köckritz
Publisher: ramp.space GmbH & Co. KG
Publication date: March 2026
Language versions: German, English
Format: Hardcover, 27.5×34.0 cm
Price: €90
ISBN: 978-3-948046-32-3 / 978-3-948046-33-0
more information: ramp.space
Photo Credit by ramp.space
