You only have to walk around Faubourg Saint-Honoré, one of the famous fashion street in Paris, to see the extent of the competition that luxury brands have entered into in recent years.
Shops have become multi-storey Haussmann-style buildings covering an entire city block: new, single-brand department stores. How far will this escalation of excess, which is invading the most expensive districts of the capital, go?
Against the tide of these luxury giants, brands such as CHAPAL cannot compete in this field. They have to be ingenious and different. They work every day to establish an intimate relationship with each of their customers. To achieve this, CHAPAL has put in place an ultra-personalised strategy built on 3 pillars: digital, personal shoppers and the private showroom in Paris.
A digital but exclusive approach is increasingly accepted in the luxury sector.
After visiting the chapal.fr website, a dialogue is established between the customer and the people dedicated to this service in order to accompany them throughout their journey, to guide them and manage their desires and expectations.
This personal shopper adapts to the context by phone or video with customers from all over the world. This relationship of trust becomes the essential foundation for completing the order.
In this way, the brand goes to the customer and not the other way round. Today, the team of personal shoppers that is expanding in different parts of the world can also travel to the prospect’s home for an even more unique experience.
Lucky visitors to Paris make an appointment to visit Jean-François Bardinon’s showroom, just a stone’s throw from Place de la Concorde. Visiting this sumptuous Haussmann-style flat is like visiting a tailor. The tour to this historic family home is personalised and refined, with a tasting of Monmarthe premier cru champagne (owner of Vineyards at Ludes since 1737) and Pierre Hermé macaroons. The cosy atmosphere is very luxurious: “we take all the time we need to tell the CHAPAL story and surprise our guests”.
As a result, customers feel pampered and privileged, and will never forget the exclusive nature of this experience.
Today, foreign clients of high-end tourist agencies and other luxury concierge services come to Paris to enjoy unique moments. They want to get to know and experience French savoir-faire up close. The boutiques of traditional luxury brands can be found all over the world.
These artisanal, French-made brands, therefore, need to constantly renew themselves in order to distinguish their excellence. Find out more
About CHAPAL
The uniqueness of CHAPAL lies in its rich history since 1832. It is one of the oldest French fashion houses and one of the very few brands to create and manufacture all of its collections in its own factory.
Its international history is linked to aviation, first in France in 1914 with the manufacture of jackets and overalls for the air force, then in the United States with its tanneries in New York, and the supply of shearling sheepskins for the manufacture of the famous B3 and B6 jackets of the US Air Force.
All the skins are tanned and dyed in the factory, and the cutting and assembly of all the articles are carried out by a single craftsman who signs his model “Secret Label”, which is highly valued by customers, this integration guarantees a true “made in France”.
Personal shoppers based in Jean-François Bardinon’s Paris showroom support and present the collections to customers who are connoisseurs of luxurious men’s fashion.
