A dedicated co-branded RUF x Motul product for owners and enthusiasts of air-cooled classics from the 1950s to the 1970s, debuting at the 2026 Goodwood Revival.
German car manufacturer RUF Automobile and Motul, French global leader in high-performance lubricants, today announced the RUF x Motul Heritage Motor Oil 20W-50, a mineral multigrade lubricant fulfilling RUF requirements and developed in close technical collaboration for classic air-cooled engines from the 1950s to the 1970s. Debuting at the 2026 Goodwood Revival, the product will be showcased in the Motul booth alongside RUF’s original Porsche 356 — the car that marked the beginning of RUF’s automotive journey more than six decades ago.
Interest in analog vehicles and classic-car restoration continues to grow as owners, collectors and specialist workshops look for authentic, technically appropriate ways to preserve historically significant engines. RUF has seen more cars it worked on in the 1950s, 60s and 70s returning to its workshop for restorations, repairs and upgrades, reinforcing the need for a lubricant designed around the operating realities of these air-cooled engines rather than a one-size-fits-all modern formulation.
To answer this need, RUF and Motul are launching Heritage Motor Oil 20W-50 as a dedicated co-branded solution for owners and workshops maintaining classic air-cooled cars. The product combines Motul’s lubricant formulation expertise with RUF’s direct engineering knowledge of air-cooled engines, offering robust protection, controlled oil consumption and compatibility with period engine materials.
RUF and Motul’s collaboration began in 2020, when Motul became RUF’s official lubricant partner. Since then, Motul has been closely involved in RUF’s engine development and testing programs, giving engineers from both companies two-way access to important data used in the creation of performance lubricants and engines. Models such as the SCR, CTR Anniversary, RODEO, EHRA and air-cooled TRIBUTE have benefited from Motul’s engineering input. This established technical relationship provided the foundation for the two companies to design a dedicated motor oil for classic air-cooled cars.
“From our first boxer-eight engine in the B8 prototype, to our collaboration with HIF and its alternative e-fuels, and now to our Motul Heritage Motor Oil, this year has been an incredible one for our company,” said Alois Ruf, owner of RUF Automobile. “We at RUF have an immense passion for the internal combustion engine and take pride in fine-tuning and future-proofing it the best we can. We could not be more thrilled to work with Motul on this classic motor oil, as it has been a fantastic partner to us in developing our new-generation engines. We are excited to give classic air-cooled engines the very best lubricant to help them stand the test of time.”
“At Motul, we believe automotive heritage deserves to be preserved and transmitted,” said Andreea Culcea, Chief Brand, People & Communications at Motul. “It is this belief that makes our partnership with RUF such a natural fit. Our companies are united by generations of automotive passion, technical expertise and a commitment to lasting performance. Together, we help owners preserve the authenticity, performance and character of their collectible vehicles, so they can continue to enjoy them on the road and share that passion on to future generations.”
Heritage Motor Oil 20W-50 is a mineral multigrade lubricant formulated for naturally aspirated, turbocharged or supercharged engines, and can be used with both carburetor and fuel-injection systems. Designed for year-round use, it features a medium detergency level compatible with elastomer gaskets, supports excellent oil-consumption control and provides strong oil-film resistance. These properties help protect engines during cold starts and after extended periods of storage, two important considerations for classic vehicles that may be driven seasonally or maintained as collectibles.
The product will initially be available from early October 2026, exclusively through RUF’s online platform: shop.ruf-automobile.de. It will be offered in a 2-liter (2.11 US quart) heritage metal canister co-designed for the RUF x Motul collaboration.
For more information on RUF Automobile, visit ruf-automobile.de/en/ or on social media at @rufsince1939. For more information on Motul, visit Motul.com or on social media at @Motul.
About RUF Automobile GmbH
In 1939, Alois Ruf Sr. first formed his company, AUTO RUF, as a general service garage. The company grew, and in 1948, he added a gas station to the complex. By 1955, Ruf Sr. recognized a need in Germany for a full-size tourist bus and challenged himself to build his own to run as a separate business. In 1963, the company began specializing in Porsche vehicles, a direction that Alois Ruf Jr. vowed to continue when he assumed directorship of the company in 1974. The following year, the first RUF-enhanced Porsche model made its debut, and in 1981, RUF became a certified OE manufacturer, the BTR being the first car to wear a RUF-specific VIN plate in 1983. The CTR “Yellowbird” put RUF on the global stage in 1987 as the world’s fastest car, and into the hands of millions of enthusiasts in the Gran Turismo video game in 1999. RUF continued innovating and released its first car with a bespoke body and chassis with the 2007 CTR3. In 2017, RUF debuted its all-new carbon-fiber monocoque chassis in the CTR Anniversary, celebrating 30 years since the debut of the CTR “Yellowbird.” This new platform marked the first RUF vehicle built entirely from the ground up, and cemented RUF’s future as a manufacturer. It has underpinned modern RUF models such as the naturally aspirated SCR, off-road focused RODEO and air-cooled TRIBUTE. RUF continues to be family-owned and operated by Alois, Estonia and Aloisa Ruf.
About Motul
Motul specializes in the formulation, production, and distribution of high-quality lubricants that elevate performance in multiple usages from powersport to passenger cars, heavy duty, and industrial applications. Motul has pioneered synthetic oils with its flagship 300V, the first 100% synthetic multigrade lubricant. Building on this long-term know-how, Motul is now extending its expertise to care products for cars, motorbikes and bicycles, as well as advanced fluids for the thermal management of electric vehicle batteries and digital infrastructures such as data centers, addressing the performance and sustainability challenges of tomorrow.
Founded in 1853, Motul is a global company present in 160 countries. Over the years, the brand has built a solid reputation as a trusted partner to support the performance of leading manufacturers, top motorsport teams and major championships, such as the 24 Hours of Le Mans, the WEC, MotoGP, Dakar, Goodwood, or the UCI Mountain Bike World Series.
